Spatial experience in layers

For Stadtwerke Stuttgart, a vacant storefront in the base of the Stuttgart Tagblatt Tower was renovated and transformed into a customer service center. A key aspect of the energy provider’s public image was its presence in the urban space. The interior elements were designed from the outside in and arranged like layers of a landscape. Through a bold choice of colors and materials, the design successfully enhanced the perception of the various foregrounds and backgrounds.

Innovation and Swabian Tradition
In just four months and with an extremely tight budget, a spatial concept was implemented that reflects what Stuttgart’s public utilities are all about: Swabian down-to-earthness and proximity to the people as well as progressiveness, high quality, and ecological awareness. To cut costs the existing structures and elements were used and integrated into the new design.

High quality and ecological awareness
The memorable design of the walls with a variety of views in and out divides the interior into zones: Differently dimensioned wall sections in shades of white, blue, green, and yellow alternate with oak walls. A backlit lamella structure, also made of oak, and installed in front of some of the coloured walls, leads customers into and through the space. The colour scheme and the targeted use of the newly installed LED lighting in combination with the partially twisted lamellas create a dynamic depth effect. The careful detailing of furniture and paneling reflects the attitude of Stadtwerke in dealing with its customers.

Project information

Location: Stuttgart

Name: Service-Center der Stadtwerke Stuttgart

Year: 2012

Project type: Conversion

Team: Markus Weismann, Eberhard Becker, Cem Arat

Images: Swen Carlin